Borrowing is when you draw on terms or concepts from other authors to think through your own subject. In this instance, you are not using these authors to support your work, but to advance it. When you borrow, you “rewrite” a concept for your own purposes, you keep the borrowed term or idea and apply it elsewhere. For instance, I could borrow Sholes’s concept of “reading a visual text” for its ideological meaning and “read” an event like a marriage ceremony for the ideological meaning embedded in the ritual.
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